Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent “Search Off the Record” podcast, the two delved into quality’s role in everything from crawling and indexing to ranking. While quality content doesn’t guarantee high rankings, it can impact how Google interacts with a site. Additionally, the conversation dispelled common SEO myths and clarified that affiliate sites can produce quality content.

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