Amazon joins a raft of companies that are trying to make their bets on streaming video entertainment more profitable with the implementation of ads for Prime Video. While the service already runs commercials around some marquee programming, including the NFL’s “Thursday Night Football,” this represents a significant ramp-up in its monetization efforts. 

The move, previously reported on by The Wall Street Journal in June, could appeal to brands that have long desired to connect with consumers through streamers that, until recently, have mostly been commercial-free. Viewers also have the option of avoiding ads on Prime Video by paying extra per month, though live sports programming will still carry commercials.  

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