- Privacy Regulations: Changes in data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), have had a significant impact on digital marketing practices. It’s important to stay updated on any new regulations that may affect data collection and user privacy.
- Social Media Advertising: Social media platforms continually update their advertising features and algorithms. Staying informed about the latest advertising options, targeting capabilities, and best practices on platforms like Facebook, Instagram, Twitter, and LinkedIn is crucial.
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