Chatbots are often the first support interaction customers have with a business, greeting and engaging with them in a friendly, convenient way. Until recently, there were two main types of bots:
- Rule-based, or decision-tree chatbots, are easy to set up and provide a high level of customer service, responding to questions with predetermined answers.
- AI chatbots use natural language processing (NLP) or machine learning to understand customer requests and improve with each interaction.
Deliver multilingual support
With online shopping, customers are no longer limited to shopping at local brick-and-mortar businesses. Customers can buy products from anywhere around the globe, so breaking down communication barriers is crucial for delivering a great customer experience. Chatbots can offer multilingual support to customers who speak different languages.
At the start of a conversation, chatbots can ask for the customer’s preferred language or use AI to determine the language based on customer inputs. Multilingual bots can communicate in multiple languages through voice, text, or chat. You can also use AI with multilingual chatbots to answer general questions and perform simple tasks in a customer’s preferred language.
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