ITC Aashirvaad Spices has chosen PAD as their trusted partner for an all-encompassing solution that includes packaging and launch campaigns for their upcoming product line.

PAD has also been awarded the responsibility of managing its digital marketing mandates for the regions of Andhra Pradesh, Telangana and Karnataka, the company stated in a press release.

PAD will orchestrate the introduction of their upcoming spices into the market, employing dynamic launch campaigns. These campaigns will blend a creative mix of marketing, advertising, and promotional efforts, with the objective of generating a buzz and cultivating interest among the target audience, it added.

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