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Search Engine Optimization Services in Chandigarh

Oct 31, 2023

While links are not in the top three, it’s still a ranking signal. But since Google’s algorithms have evolved so much and become more intelligent with hundreds of signals to weigh, it’s easy to see why links don’t hold that much prominence anymore.

To understand Google’s way of ranking content, you have to keep track of its core updates and read its search engine optimization (SEO) help documents covering topic authority and more.

Here are some helpful resources from Google to get you started:

  • SEO Starter Guide: A go-to resource for SEO professionals and website owners of all experience levels. Google constantly updates this guide to include the latest best practices to rank your content better.
  • Google Search Central: This resource database contains everything you need “to improve the SEO of your website.”
  • Google Search Console: This collection of tools provides insight into your website’s performance in the Google search engine results (SERPs). Search Console gives us a glimpse into metrics and key performance indicators (KPIs) relevant to Google’s ranking algorithms.

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