Enhance conversational commerce and marketing

Chatbots deployed across channels can use conversational commerce to influence the customer wherever they are—at scale. That means businesses, like ecommerce sites, use conversational technology like AI and bots, to boost the shopping experience.

For example, online retailers can deploy bots to act as virtual assistants, answering product questions on demand or offering proactive support about products in a customer’s shopping cart to nudge them to make a purchase.

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