In the ever-evolving landscape of e-commerce, the seamless and personalized shopping experience has become the cornerstone of customer satisfaction. From tailored recommendations to curated content, the digital marketplace is investing heavily in technologies that understand and cater to individual preferences. Let’s delve into the intricate web of algorithms, data analytics, and customer insights that go behind creating the personalized shopping journey you’ve come to expect.

Understanding the Consumer: The Power of Data
“Consumer buying is stimulated by both subliminal and obvious influences. From buzz in celeb lifestyle or designer community, social media content being consumed to travel, politics, F&B, home interiors and global initiatives, there are multiple sources of influence on the product that we consume,” says Kanika Vohra, co-founder, ICH Creative Consulting.

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