After almost a year of the Reserve Bank of India’s (RBI) ban on major payment aggregators like Paytm, Razorpay, Cashfree and PayU from onboarding new merchants and businesses, these venture capital-backed firms have been forced to scout for alternative revenue streams.

Competition intensifies: The development has also opened up the online payments market for newer entrants who are onboarding merchants aggressively, in a bid to grab market share. Last year around December, the RBI brought in this embargo, and it was expected to last for six months or so but it has prolonged for a year, making these startups anxious.

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