While Search Generative Experience (SGE) has been the most radical change in how Google Search works, the company doesn’t stop there. On November 15, 2023, Google announced three new features to make your experience more personalized than ever.

The first one is the “Follow” button integrated across searches, so you would see new topics and articles right in your Discover feed. This comes after Google integrated Discover into its homepage, making it more visually appealing and, well, useful.

“Tap the “Follow” button in search results, and you’ll automatically see articles and videos about marathon training on Discover, the homepage of the Google app,” said Cathy Edwards, Google’s Vice President and General Manager for Search.

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