AI search results that users can interact with it are a certainty. Search marketers can either get mad about it and do nothing or they can survey what’s coming and prepare. Google SGE and Bing offer fairly similar approaches to AI that’s a hybrid of traditional search and a chatbot. But that’s not necessarily what AI search results looks like in AI search startups today. There are multiple AI search engines that are offering new ways to search that go way beyond both Google SGE and Bing, so it’s worthwhile to review what they’re doing as well. One AI search engine that has good technology and could cause a disruption in search is Perplexity AI.

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