“You May Also Like” and Sponsored Content Sections Spotted on SGE: Google is experimenting with a new ad format in its Search Generative Experience (SGE), referred to as “you may also like.” This format presents sponsored content in a carousel format, particularly following SGE follow-up questions. “Worth noting I only had these show up for about a day in SGE… then nothing. So Google is clearly testing the module of sponsored content,” said Glenn Gabe in an X post after spotting the feature. This move is part of Google’s efforts to plug more advertising and paid traffic from SGE, which has been a primary concern for many publishers ever since SGE was introduced. Read the full X thread here.
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