Despite the ongoing impact of tightened budgets, marketers haven’t been hesitant in their plans to show up for Super Bowl LVIII, which is scheduled for Feb. 11, 2024. CBS had nearly sold out of all its Super Bowl advertising inventory by the start of November, with a 30-second ad reportedly going for between $6.5 and $7 million. The reported price tag hasn’t increased compared to the cost of an ad for 2023’s game, a possible reflection of the state of the TV advertising marketplace, which has been underwhelming.

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