One of the biggest mistakes I see people make when reading patents is to approach the task as if it’s a treasure hunt. They scan the patents looking for tidbits and secrets about Google’s algorithms.

I know people do this because I’ve seen so many wrong conclusions made by SEOs who I can tell didn’t read the patent because they only speak about the one or two sentences that jump out at them.

Had they read the entire patent they would have understood that the passage they got excited about had nothing to do with ranking websites.

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