NFTs

Tradeable tokens are digital assets that may be traded. Each NFT (Non-fungible Token) is marked with a unique token that identifies it as the original and yours alone. Aside from art and technology, NFTs are also making their way into marketing.

NFTs are given away in a lottery as part of their marketing strategy. Marriott Bonvoy’s raffle for a free NFT and 200,000 Bonvoy points is an excellent example of this.

Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity.

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