In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. 

Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business.

Putting Google to one side, trust is the cornerstone of business success. Customers gravitate toward brands they believe they can trust to effectively solve their problems. 

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