It is clearly the age of instant gratification. Until a few years ago, who would have imagined that people would need beauty products or garments delivered at their doorsteps within 10 minutes? But here we are. In recent months, quick-delivery startups Blinkit, Zepto, and Swiggy Instamart have expanded their categories to include products that one would usually buy from e-commerce platforms such as Amazon and Flipkart. With more and more urban

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