Review & Revise Google Tags
If you rely on Google tags for conversion SEO & Digital Marketing in Chandigarh tracking, this change should not be ignored.

In January 2024, Google made an update to its Consent Mode for its Google tags, which will, for now, affect any marketers who run SEO & Digital Marketing in Chandigarh ads targeted to users in the European Economic Area (EEA).

This update requires marketers to take action by March 2024 in order to keep using ad personalization and remarketing features in Google Ads.

Simply speaking, the Consent Mode will need to be SEO & Digital Marketing in Chandigarh updated to adjust its tracking behavior based on how a user interacts with a website’s consent banner.

The two new parameters introduced to Consent Mode are:

ad_user_data: This controls whether user data can be sent to Google for advertising purposes.
ad_personalization: This controls whether personalized advertising (remarketing) can be enabled for the user.
As privacy measures continue to become stricter in the United States, it would not be surprising if this becomes required for US advertisers in the somewhat near future.

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