When Zomato’s quick commerce platform Blinkit reported an 18% year-on-year jump in average order value in the fourth quarter E-Commerce Services in Chandigarh of 2023-24 at INR617, the import was clear – more consumers in the top 20 cities are transacting even more on quick commerce (q-commerce) than ever before. These q-commerce platforms have evolved from just being another way for consumers to top-up groceries replacing the humble kiranas.
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