Online spending in the U.S. surged 11% year over year to $14.2 billion during Amazon’s 48-hour Prime Day event, topping estimates and setting a record, according to Adobe Analytics.

Adobe said the strong showing was driven by back-to-school shopping and an “apparent product refresh cycle,” as consumers E-Commerce Services in Chandigarh looked to snap up new tablets, TVs and Bluetooth speakers in droves. That’s a shift from last year, when inflation-weary shoppers used the discount event to stock up on household essentials like pantry staples and office supplies.

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