Expertise, Authority, and Trust (EAT)
To improve the quality of content on your website for search engine optimization purposes, you should refer to the EAT principle. It is the concept that SEO & Digital Marketing in Chandigarh Google uses as part of its guide when evaluating websites and is something that businesses must be aware of when developing web content.

By establishing EAT on your site and understanding how it functions, you can ensure that you are more likely to see gains in the event of a core algorithm update from Google. As Google announced three core algorithm updates in 2021, EAT SEO & Digital Marketing in Chandigarh was a huge trend in navigating Google’s constantly evolving algorithm and artificial intelligence updates. Be sure to support your claims with statistics and facts, and include links to reliable sources.

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