Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?

If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the “Information Gain” best digital marketing company in chandigarh patent. Instead of focusing on keywords, Google’s algorithm now evaluates the overall relevance and value of content. In this article, we’ll explore what this means for

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