The Internet of Behaviour (IoB) is one of the most exciting custom software development trends expected to dominate the industry in the coming years. IoB refers to the trend of connecting physical objects with the Internet, and it has the potential to revolutionize how we interact with the world around us.

One of the key drivers of IoB is the rise of artificial intelligence and machine learning. These technologies enable us to create devices that can interact with us more naturally, and they are also helping us to gather about how we behave. This data can then be used to improve our interactions with devices, and it can also be used to create new types of services and products.

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