When SoftBank-backed Meesho pivoted from a reseller-based social-commerce platform to a full-fledged e-commerce marketplace two years ago, little did large e-commerce marketplaces know that it would transform into a multi-billion dollar business and a force to reckon with. With a million sellers and USD5 billion in gross sales last year, Meesho shook the horizontal e-commerce market even as India’s business world was crystal-gazing whether

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