The government has sought public comments on draft guidelines for prevention and regulation of “dark patterns” which are nothing but tactics used by online players to deceive customers or manipulate their choices. The draft guidelines, issued by the Consumer Affairs Ministry, list various deceptive practices being adopted by online platforms in the nature of dark patterns which are against the interests of consumers.

The ministry has sought public comments/suggestions on the draft guidelines within 30 days till October 5, an official statement said.

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