Purpose-Driven Content

The new generation you are going to market to in 2023 is more aware of their surroundings and issues than any other generation. They won’t let any taboos/stigmas slip under the carpet and in fact, motivate others to join them. 

In 2023, think one step ahead and create purpose-driven content. Show your audience that you care about the environment and are driven to make a change, and you will definitely win their hearts. 

In purpose-driven content, you can either communicate your purpose like IKEA. They are dedicated to making fast and affordable furniture that anyone can buy at any age. 

On the other hand, you can also work towards a greater purpose. For example, Mama Earth plants one tree for each order received and aims to plant 1 million trees by 2025. 

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