E-commerce companies were estimated to have generated a total sale of around Rs 40,000 crore during the first phase of the festive season sales.

Customers in the age group of 11 to 26 years are massively adopting online shopping, a senior e-commerce firm Amazon official said on Friday.

Speaking on the sidelines of the ‘Amazon Xperience Arena’, Amazon Fashion India, Vice President, Saurabh Srivastava said that the company is seeing a trend of customers across segments moving towards premium products. Amazon Fashion is a business unit under Amazon India. “GenZ, what we call the next generation, customers 11 to 26 years old, they are adopting online shopping in a big way,” he said. The company organised ‘Amazon Xperience Arena’ at Delhi College of Arts and Commerce to give a preview of its festive season sale, Amazon Great India Festival (AGIF) starting October 8.

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