Increase lead generation
Natural conversation can help businesses generate leads. AI-powered chatbots can use customer data, machine learning (ML), and natural language processing (NLP) to recognize voice and text inputs to create a conversational flow, otherwise known as conversational AI.
Rather than directing a customer to a form, AI bots can mimic human interactions and engage in a natural conversation to answer questions while capturing customer data. The information that chatbots can collect includes:
- Pages a customer visited
- Abandoned shopping carts
- Languages
- Geolocation
- Preferences
Chatbots can then send the data collected during these interactions to marketing teams. These teams can gather consumer insights and identify customer trends and behaviors to use in targeted marketing campaigns.
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