Core updates play a huge role in search rankings since they impact a company’s organic leads, web traffic and even bottom line. While Google doesn’t disclose what happens during core updates, you can always take a look at how your content performs after the rollout. 

Did it drop? Increase? Stay the same? How about your competitors? How did they fare?

Keep in mind that Google wants you to create human-centric content that adds value, focusing on the bigger picture rather than specific ranking factors. This means taking a look at your content’s overall quality and whether it solves the searcher’s query.

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