Amazon on Friday began laying off “several hundred” people in its Alexa division as part of broader belt-tightening that’s been underway since last year, the company confirmed.

Daniel Rausch, Amazon’s vice president of Alexa and Fire TV, sent a note to staffers informing them of the job cuts, according to a copy of the memo shared by an Amazon spokesperson.

“As we continue to invent, we’re shifting some of our efforts to better align with our business priorities, and what we know matters most to customers — which includes maximizing our resources and efforts focused on generative AI,” Rausch wrote in the memo, which was reported earlier by GeekWire. “These shifts are leading us to discontinue some initiatives, which is resulting in several hundred roles being eliminated.”

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