Flipkart is looking to dive deeper into its Web3 initiative FireDrops, and to do so, the ecommerce giant has partnered with the Polygon blockchain network. Using Polygon’s CDK-deployed Layer 2 chain, Flipkart plans to boost its Web3 loyalty programme. Launched earlier this year, Flipkart wishes to expand its offerings portfolio from physical items to virtual assets as well. Originally, the ecommerce platform had chosen Polygon to launch its FireDrops initiative.
With FireDrops, Flipkart is trying to give a new twist to its strategies to ramp up user engagements on its platform. Several brands selling their products on Flipkart are incentivising brand loyalty through gamification, giving their users fresher experiences of being rewarded through virtual goodies rather than physical ones.
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