‘Only 2 rooms left, hurry!!’ ‘Items in your cart will go out of stock!!’ How often have you seen messages like these when transacting online? I am sure, very frequently. How often are these real? Turns out, almost never. These are tactics known as dark patterns used by brands and advertisers to push customers to make a purchase they may not have originally intended to. But platforms will now have to be more careful The Central Consumer .
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