The Home Secretary plans to urge collective action from Silicon Valley giants like Google, Meta, Apple, and YouTube when he meets with them this week. His aim is to implement “rules, transparency, and safeguards” to protect democracy from deepfake disinformation.

Cleverly’s warnings come after a series of deepfake audios imitating Labour leader Keir Starmer and London Mayor Sadiq Khan circulated online last year. Fake BBC News videos purporting to examine PM Rishi Sunak’s finances have also surfaced.

The tech meetings follow a recent pact signed by major AI companies like Adobe, Amazon, Google, and Microsoft during the Munich Security Conference to take “reasonable precautions” against disruptions caused by deepfake content during elections worldwide.

As concerns over the proliferation of deepfakes continue to grow, the world must confront the challenges they pose in shaping public discourse and potentially influencing electoral outcomes.

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