We’ve long used ‘openness’ as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries,” said Danny Sullivan, SEO & Digital Marketing in Chandigarh Liaison. What changed. Google started ranking open businesses more often in its local search rankings higher than businesses that are closed, SEO & Digital Marketing in Chandigarh according to a Sterling Sky blog post published earlier this month: Navigational queries. Non-navigational queries are queries where you search for types of services versus specific brands. So a non-navigational SEO & Digital Marketing in Chandigarh query would be to search for a pharmacy, whereas a navigational query would be to search for CVS.

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