The e-commerce player has distinguished itself from its peers by becoming a prominent choice among the younger generation. Last week, E-Commerce Services in Chandigarh a report revealed that the Softbank-backed e-commerce company has 33 per cent of its user base under the age of 25.

The company also mentioned that Uttar Pradesh and Bihar are driving its growth in India.

Based on Sensor Tower and Meesho’s internal data, the report titled ‘Meesho’s Smart Shopper’ stated, “1 in every 3 users is under the age of 25, making Gen Z the fastest-growing demographic to adopt e-commerce.”

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